You know what I'm saying? Like that's just the person that I am. And it was like, 'Yeah, this came out on Reddit.' And I'm thinking, what is this Reddit thing? It just seemed like a place where if I wasn't a rapper, I'd probably be on Reddit 24 hours a day. What's it called? ' Stuff They Don't Want You To Know.' And it was like this super interesting topic they were talking about, like assassins, or something like that, and Lake City Quiet Pills. Lynch: I understand that, but why Reddit in particular, as a forum? What drew you to that?įiasco: I was watching. And I think now that I have the opportunity, let me just focus on the fans and give them the scoops, you know what I'm saying? And I think that's something that, over the years, I've been more focused on what the press thinks, or what the label thinks, or what I think. But I just wanted to isolate the process, really focus on the core, which is my fans. I might even do some special previews of certain things on there. It's like, hey, follow the Reddit page, subscribe to the sites, and I'll give you all the Easter eggs and the ideation and how the process grew and where it's going, and things you can expect from the album. But in terms of anything that wasn't on Twitter, I just want people to democratize that process. I kind of broke it a little bit on Twitter, but it was things that we had already discussed prior. And I've made a deal with them that I wouldn't talk about the album except on Reddit. Let them be the first to crack things, or get the exclusive or the insight. You know, I think that one of the reactions, outside of music, has just been: focus on the fans. To the chagrin of Twitter, and Instagram, and all the publicity folks, I kind of save it for the fans. I made a promise to my little Reddit community that I'll only discuss 'DROGAS: Wave' on Reddit. How has greater creative control informed your work there, with that concept?įiasco: You're gonna have to sign up to the Reddit. Lynch: From what you've said about 'DROGAS Wave,' your next album, the working concept of it sounds like it's about to be incredible. It's just what I show to the world is different, if that makes any sense. Fiasco: No, I mean, it hasn't necessarily changed.

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